Monday, 18th of December 2017

Contact Us: 07900 581 557

Monday, 18th of December 2017

Contact Us: 07900 581 557

On page Keyword Ranking Factors

On page Keyword Ranking Factors

The following list of elements are considered by search engine professionals as the important factors is search engine ranking.

Very High Importance

  • Keyword usage anywhere in the Title Tag
  • Keyword usage as the first word(s) of the Title Tag
  • Keyword usage in the root domain Name (e.g. domain.co.uk)

Moderate Importance

  • Keyword usage anywhere in the H1 headline tag
  • Keyword usage in internal link anchor text on the page
  • Keyword usage in external link anchor text on the page
  • Keyword usage as the first word(s) in the H1 tag
  • Keyword usage in the first 50-100 Words in HTML on the page

Low Importance

  • Keyword usage in the Sub-domain Name (e.g. keyword. domain.co.uk)
  • Keyword usage in the page name URL (e.g. domain.co.uk/folder/keyword.html)
  • Keyword usage in the page folder URL (e.g. domain.co.uk/keyword/page.html)
  • Keyword usage in other Headline Tags (<h2> – <h6>)

Minimal Importance

  • Keyword Use in Image Alt Text
  • Keyword Use / Number of Repetitions in the HTML Text on the Page
  • Keyword Use in Image Names Included on the Page (e.g. keyword.jpg)
  • Keyword Use in <b> or <strong> Tags
  • Keyword Density Formula (# of Keyword Uses ÷ Total # of Terms on the Page)

Very Minimal Importance

  • Keyword Use in List Items <li> on the Page
  • Keyword Use in the Page’s Query Parameters (e.g. domain.co.uk/page.html?keyword)
  • Keyword Use in <i> or <em> Tags
  • Keyword Use in the Meta Description Tag
  • Keyword Use in the Page’s File Extension (e.g. domain.co.uk/page.keyword)
  • Keyword Use in Comment Tags in the HTML
  • Keyword Use in the Meta Keywords Tag